Brand E isn’t really called Brand E — I made that up to protect their privacy. They’re a well-known STEM recruiting agency in the middle of a rebrand. They work with some of the smartest people in the world — people who are changing things for the better.
My boss’ job was to create a new verbal identity for them. My job was to help him bring it to life with illustrative short-and-long-form copy examples. That’s when I came up with their new brand tagline…
