They wanted a rebrand.
But we gave them much more.
Because at Vivaldi, rebrands are sometimes executed through “Experience Maps.”
Here’s a short rundown:
We research your customer segments.
2. We build the strategy and define a big idea.
3. We develop a verbal and visual identity around it.
4. We design interactions that activate the big idea and embed them throughout the experience.
5. We bring it all together, bringing each segment to life through hyper-specific brand storytelling.
Here’s Raj as a full example:
