Family Dollar needed a campaign that put the “Family” in Family Dollar.

Here’s what we came up with:

Everyday is a Big Deal

That savory smell when Dad makes breakfast.
The bubbly laughter when Mom needs a hand with the dishes.
And the loving gaze when Nana says, “Goodnight.”

These moments may seem like everyday occurrences—but if you look closely, you’ll realize they’re a pretty big deal.

See, at Family Dollar, we believe that no family moment is too small to cherish. That’s why we’ll always offer the best deals on whatever you need to shape those little, everyday events into big, everlasting memories.

Internal Video: Who is the Family Dollar Shopper?

My team at Epsilon Agency created this video to introduce the Family Dollar shopper to Family Dollar’s vendors: Johnson & Johnson, Coca-Cola, Frito-Lay, and more. I wrote the script and my teammates brought it to life.

Leadership Conference: The Road to Reinvention

Family Dollar is reinventing itself. And they planned a Leadership Conference to get all of their employees amped up about it. As their creative agency, we developed an overarching theme and complementary collateral to take their conference to the next level.