Hawthorne needed some sounds.
For this video, I wrote nothing—but I did compose AND produce the music.
Brands with their own sound can be much more memorable than brands that use boring stock music. That's why I created this track from scratch—to help Hawthorne identify their unique sound within the Men's Personal Care space.
By hiring a music producer to compose original music, Hawthorne can be confident their video will resonate with more viewers. Why? Because every note was carefully designed to enhance this specific footage. Plus, they can also be 100% certain that no other competitor has used it before.