Moving what matters.

SAL came to us to restructure its companies into a new brand architecture—one designed to make the Group stronger than the sum of its parts.

Together, SAL, SAL Intermarine, and SAL Engineering were reorganized into a single, integrated system, giving customers seamless access to the right ships, skills, and expertise wherever they operate.

And with a new structure came a new messaging strategy—and a new verbal identity to match.

Anchored in clarity, connection, and capability, the brand now speaks with one voice around a shared promise:

Moving What Matters.